MURCH.STUDIO

A peek into the studio

Murch Ewings

I build at the edge of agentic AI: systems that make teams of long-running agents safe, useful, and reliable enough to trust with real work.

Now

August 2026 — heads down on an AI-native venture studio that turns ideas and market signal into shipped products. I follow friction: wherever humans and agents grind against each other — attention, trust, evaluation, coordination — that’s the signal for what needs to exist.

Previously

I've spent my career applying AI to every role within regulated industries, before the tools were any good — sales, auditing, product, coding, marketing analytics, innovation, design, and finally, leading an AI consultancy @Visa.

MBA @Haas | DS @Berkeley | AI @Stanford | BSBA @Suffolk | Ex-CPA

Start Here

  • AboutMore about Murch and the vision for the studio.
  • MusingsObservations and short notes as they land.
  • WritingLonger form essays and field arguments.
  • SpeakingTalks, teaching, lectures, and appearances.
  • QuestionsOpen questions I am turning over in public.
  • The 12 PrinciplesThe themes that give everything here its shape — versioned in public.
  • The GraveyardIdeas killed on purpose, with the reasons. The floor everything else stands on.
  • ProductsExamples of apps moving down the assembly line.
  • ExperimentsPOCs and early-stage work from the bench.

Coral text was drafted with my agents and not yet affirmed by me — an audit habit: imported words stay flagged until a human has read them and means them. Affirmed text turns ink.