Writing

Longer pieces

Should be on Substack/LI!

• 📌 The 12 Principles🌳 livingPinnedWhat gives everything shape — the working constitution behind the studio.
• The Architecture of No💎 version 1.0Aug 2026AI products are defined less by what they can do than by what they CANNOT.
• A Tale of Two Rooms🚧 version −1ExpectedAugust 2026Why the same tech feels electric to one group and dystopic to another — the mechanism behind the split, and what to do about it.
• Generation Is Free. Attention Isn't.🚧 version −1ExpectedAugust 2026Generation is free now. Attention is not. What happens when the flood arrives and attention becomes the scarce input.