MURCH.STUDIO

Musings

Short notes from the studio

Should be on X!

  • Friction is the signal๐Ÿšง version โˆ’1ExpectedAugust 2026Some friction between humans and AI should be engineered away. Some friction IS the information โ€” it tells you what needs to exist. Telling them apart is most of the job.
  • Attention is the fixed constraint๐Ÿšง version โˆ’1ExpectedAugust 2026AI sent the supply of production through the roof; the attention to consume it stayed flat. When building is free, products turn Frankenstein โ€” and whatever guards attention becomes the scarcest thing in the stack.